10 Things You Should Shout at Brilliant Web Developers
I spent Friday at ConfShop in the company of some of the most talented people in the UK web industry. Elliot Jay Stocks and Keir Whitaker pulled off a risky new event format that resulted in far more insight into the experiences of other attendees than I've ever before gained from a conference. Their "insites" brand is very aptly named. Some of the things I heard inspired me to write this, my first blog post in a very long time:
- How dare you make users wait for your product so they have to suffer the alternatives even longer. Version 1 of your product doesn't need to be 10 times better than the rest.
- How dare you increase the risk of failing to build a sustainable business to support your product. There's no shame in making money so you can make a better product.
- How dare you add more features to your product that your users might not even need. If you must, add them when they discover they need them.
- How dare you assume everyone will see and remember the first version of your product. It takes years for most customers to find even the most successful products and they rarely remember their first experience of them.
- How dare you let your delusions of grandeur delay you in making money from your product in the name of growth. If big growth is on the cards for you, making some money now won't harm it.
- How dare you assume that your picky peers are the people who can gain most from your product. By all means aspire to their high standards but don't let them be the reason you delay shipping your product to more forgiving customers.
- How dare you assume that your best customers will want to pay less than $100. Low paying customers are usually the most expensive to support and value your time the least.
- How dare you assume that the people most in need of your product will discover it 'organically'. Word of mouth alone rarely starts by itself and almost never jumps between industries and markets.
- How dare you assume that you will spend less time on sales and marketing than you will building your product. The long hard road to profit comes after you start selling.
- How dare you assume that your competitors have the time and skill to copy you. They have far bigger concerns than your risky product that almost none of their customers have heard of.