Why Mad Motive?

Am I mad? Well a few people have said I must be crazy to link my business to a blog called Mad Motive. It’s a phrase probably most commonly used in describing axe murderers.

However, in the context of this blog M.A.D. means Make A Difference. It’s what motivates me to do the things I do. I’m most happy putting lots of work into a project if it can lead to me making a positive difference to people’s lives. Now some people would call that a crazy motive, particularly those primarily motivated by power and money. I’m quite happy for them to call me Mad. It’s my belief that if I do what I do in a sensible way, I may be lucky enough to get some money and maybe even power as a result. :)